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Brand Study Reveals in Early April

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Arkansas Tech University worked with Carnegie Dartlet over the past several months to conduct consensus-building research focused on brand clarity and alignment for the institution.

The first wave of this work is being completed, and the findings will be revealed in early April. Members of the university community are invited to attend one of the reveal sessions and one of the training sessions.

During the reveal sessions, participants will learn more about Arkansas Tech’s authentic personality. The training sessions will offer tips and insight on how we can all more effectively tell the Arkansas Tech story.

Below is the session schedule for the Russellville campus:

Reveal Presentation #1
• Monday, April 1
• Doc Bryan Student Services Center room 242 at 9 a.m.

Message Training #1
• Monday, April 1
• Doc Bryan Student Services Center room 242 at 10:30 a.m.

Reveal Presentation #2
• Monday, April 1
• Doc Bryan Student Services Center room 242 at 1 p.m.

Message Training #2
• Monday, April 1
• Doc Bryan Student Services Center room 242 at 2:30 p.m.

Below is the session schedule for the Ozark campus:

Reveal Presentation
• Tuesday, April 2
• Student Services Conference Center at 9 a.m.

Message Training
• Tuesday, April 2
• Student Services Conference Center at 10:30 a.m.

Contact Carrie Phillips, interim director of ATU MARCOMM, at cphillips@atu.edu for more information.