Carrie Phillips, interim director of marketing and communication (MARCOMM) at Arkansas Tech University, has been selected to serve as overall chair for the 2020 CASE District IV annual conference.
The conference is set for Feb. 29-March 3, 2020, in Grapevine, Texas.
CASE (Council for Advancement and Support of Education) is an international association of educational institutions that consists of and serves professionals working in the alumni relations, communications, development, marketing and allied areas. CASE District IV includes institutions in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.
Phillips holds a Bachelor of Arts degree in journalism and a Master of Arts degree in multi-media journalism from ATU. After beginning her career as an associate producer at television station WXII in North Carolina, she returned home to ATU as assistant director of new media in 2008. She was elevated to director of new media in 2011.
Her achievements have included the establishment of ATU on multiple social media platforms, the creation and implementation of social media guidelines for the campus community, the development of arkansastechnews.com, advances in capturing, disseminating and archiving video footage from campus events and significant contributions to multiple award-winning marketing and communication projects on behalf of the university.
Phillips received the 2013 CASE District IV Rising Star Award and earned the Professional Certified Marketer credential through the American Marketing Association. She began work in fall 2018 on a Doctor of Education degree in higher education administration from Texas Tech University.