ATU’s West Certified as Travel Marketing Professional

Susan West Southeast Tourism Society Marketing College Graduate 2023
Photographed (from left-to-right): Berkely Young, Southeast Tourism Society Marketing College provost; Susan West, Arkansas Tech University associate professor of hospitality administration; and Monica Smith, president and chief executive officer of the Southeast Tourism Society.

Susan West, associate professor of hospitality administration at Arkansas Tech University, has completed the three-year Southeast Tourism Society Marketing College program and earned certification as a Travel Marketing Professional.

West has served on the ATU faculty since 2008. She holds a bachelor’s degree from Stephen F. Austin University and a master’s degree from the University of Arkansas.

As a student in the Southeast Tourism Society Marketing College, West completed in-depth study in topics such as tourism advertising, vacation research, crisis management, special events marketing, media relations, heritage tourism, tourism sales and community/rural tourism. In addition to classroom work, students must complete projects that relate to their employment.

West was among 82 graduates from the program as part of the class of 2023. She also serves on the Southeast Tourism Society Board of Directors.

“STS is enhancing the professional skills of tourism professionals throughout the Southeast,” said Monica Smith, president and chief executive officer of the Southeast Tourism Society. “Earning Travel Marketing Professional certification is a combination of classroom work and special projects. Becoming a TMP takes dedication.”

Southeast Tourism Society, founded in 1983 and headquartered in Roswell, Ga., is a non-profit organization dedicated to promoting travel and tourism within the District of Columbia and 13 states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

Learn more about the Southeast Tourism Society at

Learn more about ATU’s hospitality administration program at