Higher Education Marketing Report presented Arkansas Tech University with 17 national awards in recognition of its efforts to market to prospective students and other constituents in 2021.
“I am really proud of the total recruitment and total advertising gold wins,” said Dr. Carrie Harris Phillips, director of ATU MARCOMM. “Those both involve a sample of multiple pieces and are some of the more competitive awards.”
ATU’s MARCOMM team earned the following honors:
Gold
Direct Mail: ATU Brand Magazine
Electronic Advertising: ATU Airport Ad
Total Recruitment Package: ATU Recruitment
Total Advertising Campaign: Be First with ATU
Silver
Magazine Advertising-Single: ATU Print Ad
Annual Report: ATU President’s Report
E-Publication: Tech Action Online
Website Refresh: ATU Tour Piece
Search Pieces: ATU Transfer Tour Piece
Out of Home Advertising: ATU National Championship Billboard
Bronze
Installations: ATU Electrical Boxes
Search Pieces: ATU Tour Piece
Special Video: An Unexpected Thank You
Merit
Installations: ATU Stadium Banners
Social Media Content-Alumni Showcase: Eric Burnett
Student Viewbook: ATU Viewbook
Publication: ATU Alumni Magazine
