Dr. Blake Bedsole, vice president for enrollment management at Arkansas Tech University, has assigned Carrie Harris Phillips additional duties as interim director for University Marketing and Communication (MARCOMM) at ATU.
MARCOMM is responsible for creating and disseminating marketing messages and materials on behalf of the university as part of the ATU Division of Enrollment Management.
Phillips holds a Bachelor of Arts degree in journalism and a Master of Arts degree in multi-media journalism from ATU. After beginning her career as an associate producer at television station WXII in North Carolina, she returned home to ATU as assistant director of new media in 2008. She was elevated to director of new media in 2011.
Her achievements have included the establishment of ATU on multiple social media platforms, the creation and implementation of social media guidelines for the campus community, the development of arkansastechnews.com, advances in capturing, disseminating and archiving video footage from campus events and significant contributions to multiple award-winning marketing and communication projects on behalf of the university.
Phillips earned the Professional Certified Marketer credential through the American Marketing Association. She will begin work in fall 2018 on a Doctor of Education degree in higher education administration from Texas Tech University.
Located in Browning Hall, MARCOMM operates under a vision of aspiring to “personify a culture of oneness by collaborating with partners to produce creative, relevant and innovative solutions that acknowledge the story of Arkansas Tech University as it unfolds.”
Sam Strasner will continue his communications, public relations and media relations duties as director of university relations. He will report to the chief of staff in the Office of the President. His office is located in Tomlinson Hall.
